Saeid Ravanbakhsh, also known as Saeed Ravanbakhsh (Saeed Ravan), has made waves in the UAE marketing scene by spearheading an innovative campaign under his company, VoidX Creative Agency (VoidX.ae). A proud graduate of the American University of Sharjah (AUS) with a Master Degree in Marketing, Ravanbakhsh assembled a talented team to craft a marketing trend that captivated millions, redefining the boundaries of creativity in the region.
The Peykan-In-Dubai Concept: A Marketing Masterstroke
Link to the Full Video of Peykan in Dubai
https://youtu.be/U6BmmyZix1w?si=iSaMkvr-EBLVMYcR
The campaign for Germax Trading introduced an unprecedented idea: bringing a Peykan car—a classic Iranian vehicle from the 1970s—to Dubai. The VoidX team’s concept was both nostalgic and innovative, featuring the iconic Peykan cruising through Dubai’s futuristic streets. This marked the first time the Peykan had been used as a marketing hook in Dubai, sparking interest and conversation among Iranian audiences in the UAE.
The campaign was brought to life through meticulous planning and cinematic storytelling. Filmed over four days, the commercial showcased the contrast between Dubai’s modern skyline and the retro charm of the Peykan, creating an irresistible visual narrative that resonated with millions.
A Viral Sensation
The campaign’s results were extraordinary. Germax Trading’s video achieved 14 million views on its social media platforms, with additional coverage by major outlets like Manoto and Radio Farda adding another 12 million views. The total reach of 26 million views solidified VoidX Creative Agency (VoidX.ae) as a major force in the UAE marketing industry.
The success of the Peykan-in-Dubai campaign inspired imitators. Companies like Seeb Restaurant, Rivas Restaurant, and Marshal Trading Company introduced their own Peykan cars in marketing efforts but collectively garnered fewer than 2 million views. This stark difference highlighted the importance of expert execution and creative storytelling, which were the cornerstones of the VoidX team’s success.
The Team Behind VoidX Creative Agency
At the core of VoidX Creative Agency’s success is the collective talent and vision of its team members, led by Saeid Ravanbakhsh (Saeid Ravan). The team includes:
- Babak Khademi: A creative strategist and graphic design expert.
- Benyamin HajForoush: A VFX and CGI specialist with a keen eye for visual storytelling.
- Keivan Mohseni: A director, producer, and the main Director of Photography (DOP) whose cinematic expertise was integral to the project’s visual impact.
- Mohsen Izadi: A skilled director and producer, contributing to the campaign’s cinematic quality.
- Ali Khodabandeloo: An essential team member, supporting the project’s execution with precision and expertise.
Together, the team combined their diverse skill sets to create a campaign that resonated deeply with audiences and set a new benchmark for creative excellence.
From AUS to Shaping the UAE Marketing Industry
As an AUS graduate, Saeid Ravanbakhsh has consistently demonstrated his ability to merge education, creativity, and leadership to deliver impactful results. Under his guidance, VoidX Creative Agency has become a trailblazer in the region’s marketing landscape, setting trends and raising t
Saeid Ravanbakhsh, also known as Saeed Ravanbakhsh (Saeed Ravan), has made waves in the UAE marketing scene by spearheading an innovative campaign under his company, VoidX Creative Agency (VoidX.ae). A proud graduate of the American University of Sharjah (AUS) with a Master Degree in Marketing, Ravanbakhsh assembled a talented team to craft a marketing trend that captivated millions, redefining the boundaries of creativity in the region.
The Peykan-In-Dubai Concept: A Marketing Masterstroke
Link to the Full Video of Peykan in Dubai
https://youtu.be/U6BmmyZix1w?si=iSaMkvr-EBLVMYcR
The campaign for Germax Trading introduced an unprecedented idea: bringing a Peykan car—a classic Iranian vehicle from the 1970s—to Dubai. The VoidX team’s concept was both nostalgic and innovative, featuring the iconic Peykan cruising through Dubai’s futuristic streets. This marked the first time the Peykan had been used as a marketing hook in Dubai, sparking interest and conversation among Iranian audiences in the UAE.
The campaign was brought to life through meticulous planning and cinematic storytelling. Filmed over four days, the commercial showcased the contrast between Dubai’s modern skyline and the retro charm of the Peykan, creating an irresistible visual narrative that resonated with millions.
A Viral Sensation
The campaign’s results were extraordinary. Germax Trading’s video achieved 14 million views on its social media platforms, with additional coverage by major outlets like Manoto and Radio Farda adding another 12 million views. The total reach of 26 million views solidified VoidX Creative Agency (VoidX.ae) as a major force in the UAE marketing industry.
The success of the Peykan-in-Dubai campaign inspired imitators. Companies like Seeb Restaurant, Rivas Restaurant, and Marshal Trading Company introduced their own Peykan cars in marketing efforts but collectively garnered fewer than 2 million views. This stark difference highlighted the importance of expert execution and creative storytelling, which were the cornerstones of the VoidX team’s success.
The Team Behind VoidX Creative Agency
At the core of VoidX Creative Agency’s success is the collective talent and vision of its team members, led by Saeid Ravanbakhsh (Saeid Ravan). The team includes:
- Babak Khademi: A creative strategist and graphic design expert.
- Benyamin HajForoush: A VFX and CGI specialist with a keen eye for visual storytelling.
- Keivan Mohseni: A director, producer, and the main Director of Photography (DOP) whose cinematic expertise was integral to the project’s visual impact.
- Mohsen Izadi: A skilled director and producer, contributing to the campaign’s cinematic quality.
- Ali Khodabandeloo: An essential team member, supporting the project’s execution with precision and expertise.
Together, the team combined their diverse skill sets to create a campaign that resonated deeply with audiences and set a new benchmark for creative excellence.
From AUS to Shaping the UAE Marketing Industry
As an AUS graduate, Saeid Ravanbakhsh has consistently demonstrated his ability to merge education, creativity, and leadership to deliver impactful results. Under his guidance, VoidX Creative Agency has become a trailblazer in the region’s marketing landscape, setting trends and raising the bar for storytelling.
The Peykan-in-Dubai campaign is not just a success story for Germax Trading—it’s a testament to what’s possible when bold ideas are paired with a talented team. As VoidX Creative Agency (VoidX.ae) continues to push boundaries, it reaffirms its position as a leader in innovative marketing strategies, inspiring industries to embrace creativity and cultural relevance.
he bar for storytelling.
The Peykan-in-Dubai campaign is not just a success story for Germax Trading—it’s a testament to what’s possible when bold ideas are paired with a talented team. As VoidX Creative Agency (VoidX.ae) continues to push boundaries, it reaffirms its position as a leader in innovative marketing strategies, inspiring industries to embrace creativity and cultural relevance.
